Tuesday, September 8, 2009

Domain aftermarket prices and trends

Domain name sales occurring in the aftermarket are frequently submitted to the DN journal. The sales are listed weekly and include the top aftermarket resellers which include but are not limited to Sedo, Traffic (auctions), Afternic, NameJet, Moniker and private sales.

To date, and according to Guinness World Records and MSNBC, the most expensive domain name sales on record as of 2004 were[9]:

  • Business.com for $7.5 million in December 1999
  • AsSeenOnTv.com for $5.1 million in January 2000
  • Altavista.com for $3.3 million in August 1998
  • Wine.com for $2.9 million in September 1999
  • CreditCards.com for $2.75 million in July 2004
  • Autos.com for $2.2 million in December 1999

The week ending January 27, 2008, DNJournal reported that CNN, a cable news channel purchased iReport.com for $750,000. The high price for iReport.com, as in "I Report," was because it was branded by CNN as CNN's news crowdsourcing prior to the purchase of the domain name. Likewise, AltaVista was branded as a search engine prior to the high purchase price of the domain name.

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