If you've ever read every word from an email marketing campaign, then that sales letter obviously did a good job in getting - and keeping - your attention.
Knowing how to write these sales letters is important, obviously! So, how do you do it?
Headlines! Get Their Attention!
Headlines are the first thing that potential customers notice. Not only will you get their attention, but you'll draw them in to read further on in the sales letter.
What Will this Product Do For Your Customer?
"What's in it for me?" You need to make the product sound so interesting and worthy that your customer will feel compelled to have it. Focus on your customer!
At the end of your sales letter, you need to include instructions on actions to be taken. You need to re-state why your client needs your product, and grab their attention again the way you did with the headline.
Now, I realize that all this may sound a little daunting to those who don't necessarily have great writing skills. Writing sales letters may be problematic...
Difficulties With Writing Sales Letters...
- It takes a LOT of time and effort to put sales letters together, which can be torture if you hate writing!
- Writing sales letters is difficult, and requires skill;
- Poorly written sales letters will lose the attention of potential customers fast.
Your sales letter is your pitch, and if it doesn't do a good job, your online business will suffer. How well your sales letter 'sells' is crucial - regardless of whether you want people to subscribe to your site, or buy a product.
Starting from scratch can be overwhelming! Time is money - nobody wants to sit hour after hour writing sales letters that only generate low conversions.
What Should The Internet Marketer Do To Get Online Attention, Save Time, And Get High Quality Sales Letters?
There are software applications out there that create great looking sales letters in minutes. An easy-to-use template is used, and all you have to do is fill-in-the-blanks. This may be the best option for lazy marketers who don't want to pay a copywriter or have no writing talent or time to write. The time saved in writing these sales letters, and the money saved by not paying a copywriter, will make itself back in spades by using these software applications.
"Congratulations! You Made A Sale!" These are words every internet marketer wants to see - and as often as possible!